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To sell it, you have to Name it & do it right!

How to write an awesome Title/Name for your product & make that first impression!

It’s a big world out there – the #online one and making your product stand out in that market takes some skills for sure. You are an amazing artist and you have created this beautiful piece of art which you want to put for sale but the next challenge remains how to do it!

Name of the product is for sure the next ice breaker after the product’s picture. Since you are dealing in a virtual world with no touch and feel, it’s only the picture of the product and its description which can help you

Here is a little help to start with writing an impressive name for your piece of art:

1. Be generic

The name of your product should give a full outline of what is it. Use common words which you think people will use to search for a product like yours.

For example – If your product is a Tanjore Painting of Krishna, you can go with something like “Krishna Original Tanjore Painting”

It’s easy to understand and search.

2. Be innovative

For a lot of art-buyers it’s not just the art itself but the overall presentation of the product that matters. You should use the USP (the distinctive feature) of your product to highlight it in your product name. For example – If your product is a Tanjore Painting of Krishna playing a flute, you can go with something like “Melodious Krishna Original Tanjore Painting”

3. Add credibility

The name of the art is sometimes the only thing an art-buyer will look at before making his decision to bring your art home. Adding credibility such as “Original Painting” will make your statement stronger and will make your buyer believe you a little more. However you should not go overboard and add such prefixes only if they stand true. You can also add the item’s brand name, artist, or designer’s name.

4. Be Grammar Conscious

You don’t want to ruin your precious first impression by doing some grammatical errors. Don’t include words like “wow” or “look.”, buyers can lose their trust in your product thinking it’s something very generic. Use correct spellings and use of punctuation marks or all caps is not advisable.

5. Keep it short and simple

We like it short and we like it simple. Enough said. Don’t go beyond four or five words. To tell the entire story, use the Art Description space. Keeping the title short and reasonable will make it easier for the buyer to search and comprehend quickly amidst all the other artworks/products out there.

Want to sell your art? Register today at www.artoreal.com

How to Photograph your Artwork better

So you have created an artwork and now want to sell it? Then you might also know how important it is to photograph your artwork in the correct manner so that it makes an impression out there in the market.

We have compiled a list of valuable tips for you to photograph your artwork better, so that it sells better.

Rules of Product Photography

1. Contrast & Clean Background – black/ white

A white background is a mandate. Majority of the products are shot against white backgrounds as this takes any distractions away, so the only thing to look at is the product! Shooting against a white background also means the product is easier to ‘cut out’ in Photoshop if needed. Try using a white sheet, or pieces of white cardboard to create a mini studio. You can also alternatively try a black background. The objective remains to draw all the attention on the artwork/product and nothing else.

2. No Shadow Rule

While photographing your artwork, you should use multiple light sources so as to avoid any kind of shadows on the artwork. Light should always be diffused so that it spreads evenly and doesn’t alter the original color of the artwork. The idea is to get the product fairly evenly lit, avoiding harsh shadows, so make sure you set up in a room with bright lights, or has bright ambient light coming through the windows. And when taking your shots use a flash as well to fill in the shadows but on-camera or direct flash should be avoided.

3. Various faces of the artwork

You should cover your artwork from multiple angles – top approach, side approach. Captures should happen from almost every possible angle because it is only this photograph through which your artwork/product is going to make an impression on its prospective buyer. Most of the websites which allow you to sell your artwork demand for at least four to five pictures of the artwork. And off course lighting needs to be adjusted with every angle that you are capturing.

4. Camera Settings

Aperture of the camera should more than f8 to ensure sharpness of the picture –The camera should ideally be placed on a tripod or any standstill ground like a table etc. to get absolute still pictures. This is important so that when your product picture is zoomed out, it doesn’t give a hazy/foggy picture.

5. Polish till the original stays intact

Post processing is a necessity; we know that- but you also need to keep the picture as realistic as possible because you don’t want the buyer to feel a drastic difference between the photograph and the original product, Beautifying is good but only till the extent that it doesn’t change the originality.  So you can adjust brightness and contrast kind of basic things but not go overboard!

Equal chance to everyone

The mission of Tumbhi is to create an environment where every artiste has the opportunity to pursue his/her skill, either as hobby or as a profession.

In a nutshell, tumbhi will discover talent from around the globe, nurture and polish their skill and then help them in building a career. Fro those who want to express themselves merely for hobby, tumbhi will showcase their creations and help them be recognized.

Tumbhi.com is what you have been waiting for!

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