Undoubtedly, Facebook has become a very popular social networking platform with more than 800 Million users. Many businesses have already started using it for connecting with the target users and consumers.
Artists like you, who are actors, models, singers, photographers and film makers can also use Facebook for connecting with their fans, communicating with them, sharing ideas and interacting with them. Before Facebook or social media in general, this was very difficult because you would have to worry about setting up a website and other such online communication platform for initiating connection with your fans. That was hassle. But Facebook is free. All you need to invest is your time and creativity.
So let’s first understand how you can use Facebook:
Facebook Profile: Profile is your personal space. This can be for your close friends and family members. With profile, you can get connected to only 5000 ‘friends’. So that’s the limitation.
Facebook Page: We recommend you start with creating a Facebook page. You can set up the page with more information about yourself, photos, videos etc. Your fans can the ‘Like’ the page and become fans of your page. Once they become fans of your page, they can post comments on your status updates, post their views, share their views on photos/ videos etc. Here, you don’t have to worry about any limit on number of fans
Facebook Group: If you are passionate about some subject and want to get together people associated with that subject to discuss, debate, share and interact then you can form a Facebook group.
Assuming that you go ahead with creating a Facebook fan page, the next step is letting people know about the page. You can do that by requesting your friends to spread the message. You can also publicize the page on your website, portfolio or other social networking accounts such as Twitter, MySpace or YouTube. You can also use Facebook ads if you want to attract more fan following.
Once you have the fans liking your page, it is very important to maintain engagement and connection with them. Ensure that you post regular updates on the page and keep the fans updated. Keep your fans updated with what you are up to. Post about your new assignments and projects. Your fans can also help you in case you need any assistance like connecting with someone or finding anything in particular. Respond to comments promptly and regularly. Engage the fans by asking their opinions or views.
Remember, Facebook is a very effective medium but you have to be persistent, creative, prompt and diligent with it. Maintain consistent connection, be honest with your fans and value their opinions and views.
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