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Selling Your Art: Galleries versus Online Channels

With the growing advent of online channels for artists to expose and sell their art, many are still stuck to the traditional medium of going through galleries only. It’s the internet age and when artists can create supremely innovative artworks based on technology, why not expose/sell them through technology itself!

Here a few pointers to consider Online channels of selling your art over Galleries only:

1. Create your own Brand and Fanbase  #sellthestory

It’s not just about the Art that you created in your studio. There is a story behind it. There are more and more people that are interested in behind-the-scene saga and want to connect with the artists than just picking up an artwork based on its visual appeal. A gallery will not be interested in telling your story – you need to do that yourself.

While a typical gallery might have several thousand online followers or maybe somewhat more, it’s not at all unusual for an artist to have tens or even hundreds of thousands of fans. Working on creating your own brand and promoting so, is a long term affair.

2. Communicate & advertise yourself #socialmediapower

Earlier only galleries could reach out to a lot of potential buyers with their contacts and manpower. Now we have social media. Artists can now communicate directly with the public and advocate on their own behalves in ways that only galleries could do for them pre-Internet. The best news is that the best art is still what attracts the most attention, regardless of where it’s being made or shown or who’s doing the showing.

3.Galleries are not the only place to sell your Art #ecommercepower

The two primary functions of galleries– providing artists with exposure for their art and providing collectors and buyers with access to that art– are no longer necessary or even relevant to doing business as an artist. People in the know search and shop online all the time including collectors, curators, investors, speculators, gallery owners and anyone else who has an interest in art… including museum personnel. Everyone’s on the hunt for the next great art stars and they know they can cover far more territory far faster on their computers or phones than they can by physically shopping the galleries or visiting artists at their studios.

 

 

4. Get dirty yourself #DIY

Earlier artists only created art in their studios and had galleries to do the dirty work – handling sellers, marketing and communtaction for them. The new motto is to do it yourself. Internet age demands an artist not to just be an artists but an entrepreneur as well. If you think your art deserves to be shown in public and owned by buyers or collectors or anyone else, you have to make a case for yourself.

5.  More exposure

For artists, the chances of being discovered online are better than ever. All kinds of art websites, blogs, publications and other online venues are continually beating the bushes for fresh new quality art and artists to introduce to their readers and feature in articles, interviews, videos and more. As a result, more and more artists are being recognized for their skills, talents, personalities and art without traditional galleries playing any role whatsoever in that recognition.

Fact: The majority of gallery owners will tell you that most new viewers find their websites not by searching their galleries by name, but rather by searching for artists they happen to represent.

Looking to sell your art online? Register today as a seller on www.artoreal.com

You have walls, we have Art

Home is one space that we own, and reflect ourselves, a bit of our personality in our walls. There is nothing better than art to make those walls of your abode come alive. Here is a little light based on your personality for bringing the perfect art home

Personality Types

1. The Geek

A handmade bookshelf can be your artwork. And more importantly don’t look at the bookshelf only as a space for your favorite books but also small folk art figurines can go pretty well there.

2. The Musician

                                                                      

                                                         “Sitar Player” by #TumbhiMallArtist – Gajanan Dandekar

We suggest Art Prints and Posters of your favorite musicians, handmade sketches nicely framed or minimalist paintings of the kind of musical instrument you find your solace in.

3.  The Cultural

                                                                    

                                                              “Radhe – Krishna” by #TumbhiArtist – Pradip Sarkar

The history maniacs or the heritage lovers should go straight in picking Art prints of the likes of Raja Ravi Verma or Folk Paintings like Tanjores, Madhubani, Warli etc. For sculptures there are folk art styles like Okra. You want some vintage value right there in your space and investing in traditional art forms could only be the best idea.

4.  The Funky

                                  “Weapon of Peace” & “The Royal Car” by #TumbhiMallArtist – Deelip Khomane

Pop Art Posters, Abstract paintings and Framed Candid Photographs framed are your answer. You would definitely like a lot of colors to be around and to add that extra edge, try some monochrome frames to highlight your as colorful personality.

5.  The Divine

“Flute Players” by #TumbhiMallArtist – Pradip Sarkar & “Lord Ganesha” by #TumbhiMallArtist – Vinay Sane

Mythological paintings, both abstract and folk would be something that you might want to be see every day on your walls. Sculptures are another great way of reflecting this bit of your personality as they fill your corners with all the divine energy.

6.  The Contemporary

                    Paintings by #TumbhiMallArtist – Arup Lodh & Sculpture by #TumbhiMallArtist – Jitendra Sutar

Monochromes and minimalistic artworks will delight you and your classy taste.  Posters, Art Prints, Still life paintings, cityscape sketches , digital art, glass and metal sculptures is what you might want to look at to make your home feel more home!

7.   The Earthy Soul

                                                Photo prints available for sale on www.artoreal.com

Nature Paintings and Photographs are your treasure. Also clay sculptures and pottery or ceramic items can fill your home as well as your green soul.  Plants in hand painted vases /pots could also be your way to paint your world in art and green.

8.   The Traveler

“3rd Floor” & “A Sunny Afternoon in Kolkata” by #TumbhiMallArtist – Arup Lodh

There is nothing like a traveler’s collection. Picking up small art like tiles, postcards, miniatures or small souvenirs can adorn not just your walls well but will also give an instant insight of your travelling soul. Quotation posters or handmade maps could also be your way of voicing your nomadic spirit. To top it, you have your memories attached to them off course. Cityscapes of the cities you have visited is also a wonderful idea to keep those memories alive.

9.  The Beauty Admirer

                                                                     

                                                       “Classic Collection” by #TumbhiMallArtist – Ipshita Shetty

Since you see beauty in almost everything it might get a little difficult for you to choose. However a mix of Portrait & Figurative Paintings and photographs should be able to put your vision to wall. You should also consider wood and fiber sculptures that suit your humor and ideas.

10. The Family Guy

                                                                             

                                                              “Lovers” by #TumbhiMallArtist – Shankar Ghosh

Apart from your walls covered in the pictures of your family you might also want to reflect the interest of the family in your home. Artifacts and collectibles, handwoven upholstery, decorative tableware are also a means of reflecting your artistic taste in your home.

How to Price your Artwork sensibly so it sells

You are the best judge of your art, undoubtedly, but when you are putting it out for sale, you need to consider several perspectives than yours’ alone. Here are a few insights to help you decide in the most sensible manner

Basic Art Pricing Fundamentals:

Step 1: Define your market. Where do you sell your art? Do you sell locally, regionally, nationally or internationally? The art, artists and prices in your market are the ones you should pay the most attention to.

Step 2: Define your type of art. What kind of art do you make? What are its physical characteristics? In what ways is it similar to other art? How do you categorize it? If you paint abstracts, for example, what kind of abstracts, how would you describe them? This is the type of art that you want to generally focus on for comparison purposes.

Step 3: Determine which artists make art similar to yours either by researching online or visiting galleries, open studios or other venues and seeing their work in person. Pay particular attention to those artists who also have career accomplishments similar to yours, who’ve been making art about as long as you have, showing about as long as you have, selling about as long as you have and so on.

Step 4: See how much these similar artists charge for their art. Their prices will be good initial estimates of the prices you should charge for your art.

What you should do

Think like an employer

Here’s a simple formula to start with. You need to hire yourself and decide for a reasonable wage for creating that artwork.

Pay yourself a reasonable hourly wage, add the cost of materials and make that your asking price. For example, if materials cost Rs.1000, you take 20 hours to make the art, and you pay yourself Rs.1000 an hour to make it, then you price the art at Rs.21,000 (Rs1000 X 20 hours + Rs1000 cost of materials).

Think like a businessman

You need to have a basic understanding of how the art business works and how collectors/art-buyers shop and buy. Evaluate the significance and quality of your art in relation to the vast quantity and variety of art that’s on display and available for sale.  The price quoted by you should be approximately in the same range as your ‘comparables’.

For example- If the price quoted by your ‘comparables’ are in the range of Rs10,000 to Rs. 35,000 and you have a comparatively lighter portfolio in terms of number of years, previous work sale history etc., you should price your artwork approximately between Rs.10,000 to Rs. 15,000

And when you price by comparison, compare to what sells and not to what doesn’t.

Think like an Artist

No matter how you set your prices, be competitive. It can’t be too high or too low. Be realistic, price it for the worth of it. When you price your art, you must be able to show that your prices make sense, that they’re fair and justified with respect to certain art criteria such as the depth of your resume, your previous sales history and the particulars of the market where you sell.

What you shouldn’t do

Common mistakes artists make when setting prices
  1. Too much attention on yourself and pricing what you feel right instead of comparing it with the standard market trend.
  2. The mistake of equating price values with vague or psychological factors like how emotionally attached they are to various works of their art or how much angst they experienced while creating them. Placing special meanings and therefore special asking prices on certain pieces that may make sense to you alone but have little or no relation to the selling prices of your art in general. If your buyer doesn’t understand art prices, they tend to shy away.

And lastly, try to offer something for everyone. There might be people out there who love your art and are your biggest fan but can’t afford it. But they should also at least have the chance to take back home a little something. Who knows? They may one day be able to afford your top-of-the-line masterworks.

Want to sell your art? Visit http://www.artoreal.com/

To sell it, you have to Name it & do it right!

How to write an awesome Title/Name for your product & make that first impression!

It’s a big world out there – the #online one and making your product stand out in that market takes some skills for sure. You are an amazing artist and you have created this beautiful piece of art which you want to put for sale but the next challenge remains how to do it!

Name of the product is for sure the next ice breaker after the product’s picture. Since you are dealing in a virtual world with no touch and feel, it’s only the picture of the product and its description which can help you

Here is a little help to start with writing an impressive name for your piece of art:

1. Be generic

The name of your product should give a full outline of what is it. Use common words which you think people will use to search for a product like yours.

For example – If your product is a Tanjore Painting of Krishna, you can go with something like “Krishna Original Tanjore Painting”

It’s easy to understand and search.

2. Be innovative

For a lot of art-buyers it’s not just the art itself but the overall presentation of the product that matters. You should use the USP (the distinctive feature) of your product to highlight it in your product name. For example – If your product is a Tanjore Painting of Krishna playing a flute, you can go with something like “Melodious Krishna Original Tanjore Painting”

3. Add credibility

The name of the art is sometimes the only thing an art-buyer will look at before making his decision to bring your art home. Adding credibility such as “Original Painting” will make your statement stronger and will make your buyer believe you a little more. However you should not go overboard and add such prefixes only if they stand true. You can also add the item’s brand name, artist, or designer’s name.

4. Be Grammar Conscious

You don’t want to ruin your precious first impression by doing some grammatical errors. Don’t include words like “wow” or “look.”, buyers can lose their trust in your product thinking it’s something very generic. Use correct spellings and use of punctuation marks or all caps is not advisable.

5. Keep it short and simple

We like it short and we like it simple. Enough said. Don’t go beyond four or five words. To tell the entire story, use the Art Description space. Keeping the title short and reasonable will make it easier for the buyer to search and comprehend quickly amidst all the other artworks/products out there.

Want to sell your art? Register today at www.artoreal.com