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Five Essential Points to Consider Before you Start Selling your Art

So you are an artist and you want to sell your art? Great!
But you are a newbie in this field and you don’t know how to! Not so great…
The good news is, we are here to help you out!

With our brand new e-commerce website www.tumbhimall.com which focuses on selling unique art to art lovers, we have compiled a list of valuable tips for you to get useful insights about this phenomenon

1. Understand your Art

First touch point is to know what you are selling here. If it is a painting, ask yourself below questions:

  • What kind of painting is it ? Nature landscape or portrait or Still life or Illustration or Sketch or Folk Art etc.; have you used any specific technique or is it your own style?
  • What is the medium it is in? Have you used a canvas or wood or paper
  • What is the size in scale of your art? Is it a small A4 size or a big bulky frame?
  • What according would be the best price of your artwork?

2. Who is your Target Audience?

After understanding your art, it’s time to understand the people you want to sell it to. Not anyone will buy anything. There are going to be specific segments of buyers who will be interested in your art. For e.g. a homemaker might be interested in a folk art or religious art for home décor, whereas a youngster might indulge in quirky pop-art poster. Understanding your audience will also be influenced by the size of your art – a big bulky painting will attract buyers with bigger homes and deeper pockets, similarly unframed pictures can be easily picked by middle class art lovers.

3. Face value is market value – Positioning your Art

#Photograph- Stick to “Jo dikhta hai , wo bikta hai” mantra! Understand the importance of creating a positive first impression and convert it into sales. Since you are an online seller, photographing your art/product is going to be the most important aspect. It’s advisable to hire a professional product photographer to do so. If that is not possible ask a friend with a decent camera to help you with it. Focus on the lighting so that every color, every stroke of your art is clearly visible. Remember, a tacky photo will shut all the opportunities of your art getting sold.

#Price- what according would be the best price of your artwork?

#Title – what is the name you have given to your artwork? Have you titled it too randomly that your prospective buyers will not be able to find or understand it on the website? We suggest you to keep it standard- generic but attractive. This will make it easier for people looking for a specific kind of artwork. For e.g. If it’s a painting of Buddha you can use a title like “Peaceful Buddha” which is both generic and attractive.

4. Why should people buy your art?

This point is going to test your writing skills just like photography section. But it is very crucial since this is the only scope of connecting with your buyers, making them understand your work so that they end up buying it! You simply need to write the story behind the Art and give the buyer more reasons to bring it home. A long essay is not required; a simple explanation in 2-3 lines about the inspiration or meaning of the art should work just fine.

 

 

5. Where can they buy it?

Since you are selling your art on the website, your customers have to come to the website. Your job here is to bring them to the website where your art is. Word of mouth till date is the best way of marketing, hence spread the word in your network! Making the marketplace popular will only benefit you in the longer since the probability of getting more and more visiting buyers will increase the chances of getting your own art sold.

 

 

If these insights were helpful you can register yourself as a seller on our exclusive website for Artists to sell their Art www.tumbhimall.com and start your commercial artistic journey today

Five Chosen Digital SLRs for Photographers

Have you been getting quite a few “Likes” on your Facebook profile for the incredible pictures you’ve clicked with your digital camera? Then now is the time probably you want to upgrade from a regular DigiCam to a DSLR camera!

What is a DSLR camera?

A Digital Single Lens Reflex (DSLR) camera is simply a more complex digital camera, than the little one you probably have right now. It’s a more versatile camera which helps you take more professional-looking photos. Here are 5 DSLRs for photographers which you could consider:

#1. Canon EOS Rebel T3 (1100D)

Basic and beginner are the two words that leap to mind to describe the Rebel T3 1100D. It’s a 12.2 megapixels camera with dust control and live view LCD. Canon has compromised on the feature set of this camera so as to not burn a hole in your pocket! Despite being among the low-price range of cameras, this one can still out-perform many compact digital cameras. It even includes an HD movie mode, making it usable for both; stills and videos.

Specifications

Resolution 12.2MP
Sensor APS-C CMOS Sensor
Storage SD/SDHC/SDXC Memory Card Slot
Processor DIGIC 4 Imaging Processor
Screen 2.7″ Clear View LCD
Sensitivity 100-6400 ISO
Lenses Canon EF / EF-S lens mount
1.6x field of view crop
Live view Yes

#2. Nikon D3100

This one is another camera preferred by photographers. It has a 14.2 megapixels sensor, a live view 3 inch LCD screen and the ability to capture Full High Definition 1080p movies. It includes Nikon’s Guide Mode which is designed to introduce beginning photographers to DSLR controls and functionalities.

Specifications

Resolution 14.2 megapixels
Sensor CMOS (DX format)
Lens Nikon F mount (with AF contacts
Screen 3 inches TFT LCD screen
Storage SD/SDHC/SDXC Memory Card Slot
Processor EXPEED 2 image processor
Sensitivity 100 – 12800 ISO
Live view Yes

#3. Sony Alpha DSLR-A230
This light and compact camera has a basic range of features and the operation is simple and straightforward. Apart from being reasonably priced, it is also appealing equipment which includes a 10.2 megapixel CCD sensor, a relatively fast autofocus, built-in wireless flash and a helpful SteadyShot indicator.

Specifications

Resolution 10.2 megapixels
Sensor APS-C CCD
Lens Sony/Minolta Alpha mount
Screen 2.7 inches
Storage SD/ SDHC, Memory Stick Pro Duo
Processor Bionz processor
Sensitivity 100 – 3200 ISO
Live view No

#4. Pentax K-x

The Pentax K-x is an eye catching camera with a rainbow of body color options! It has a decent 12.4 megapixels CMOS sensor. Along with its abilities to automatically choose the right capture mode for any given scene, it also features an orientation sensor. Some unique functionalities of the Pentax K-x include HDR in-camera processing and a fast continuous shooting speed of 4.7 frames per second.

Specifications

Resolution 12.4 megapixels
Sensor CMOS
Lens Pentax KAF2 mount
Screen 2.7 inches LCD screen
Storage SD/SDHC/SDXC Memory Card Slot
Sensitivity 200 – 6400 ISO
Live view Yes

#5. Canon 550 D
Canon 550D is quite a favorite with the photographers! It’s small, lightweight and easy to use. It is capable of delivering high-quality images, at an exceptional resolution of 18 megapixels. It has a responsive autofocus and 3 inches, high-clarity LCD screen and allows HD video shooting.

Specifications

Resolution 18 megapixels
Sensor CMOS sensor
Lens Canon EF / EF-S lens mount
Screen 3 inches LCD screen
Storage SD/SDHC/SDXC Memory Card Slot
Processor DIGIC 4
Sensitivity 100 – 6400 ISO
Live view Yes

There are a myriad of cameras in the market each more attractive than the other. The best way is to handle each and see what fits your hand better, what controls are easier for you use and understand.

Happy selecting!