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How to Photograph your Artwork better

So you have created an artwork and now want to sell it? Then you might also know how important it is to photograph your artwork in the correct manner so that it makes an impression out there in the market.

We have compiled a list of valuable tips for you to photograph your artwork better, so that it sells better.

Rules of Product Photography

1. Contrast & Clean Background – black/ white

A white background is a mandate. Majority of the products are shot against white backgrounds as this takes any distractions away, so the only thing to look at is the product! Shooting against a white background also means the product is easier to ‘cut out’ in Photoshop if needed. Try using a white sheet, or pieces of white cardboard to create a mini studio. You can also alternatively try a black background. The objective remains to draw all the attention on the artwork/product and nothing else.

2. No Shadow Rule

While photographing your artwork, you should use multiple light sources so as to avoid any kind of shadows on the artwork. Light should always be diffused so that it spreads evenly and doesn’t alter the original color of the artwork. The idea is to get the product fairly evenly lit, avoiding harsh shadows, so make sure you set up in a room with bright lights, or has bright ambient light coming through the windows. And when taking your shots use a flash as well to fill in the shadows but on-camera or direct flash should be avoided.

3. Various faces of the artwork

You should cover your artwork from multiple angles – top approach, side approach. Captures should happen from almost every possible angle because it is only this photograph through which your artwork/product is going to make an impression on its prospective buyer. Most of the websites which allow you to sell your artwork demand for at least four to five pictures of the artwork. And off course lighting needs to be adjusted with every angle that you are capturing.

4. Camera Settings

Aperture of the camera should more than f8 to ensure sharpness of the picture –The camera should ideally be placed on a tripod or any standstill ground like a table etc. to get absolute still pictures. This is important so that when your product picture is zoomed out, it doesn’t give a hazy/foggy picture.

5. Polish till the original stays intact

Post processing is a necessity; we know that- but you also need to keep the picture as realistic as possible because you don’t want the buyer to feel a drastic difference between the photograph and the original product, Beautifying is good but only till the extent that it doesn’t change the originality.  So you can adjust brightness and contrast kind of basic things but not go overboard!

Five Essential Points to Consider Before you Start Selling your Art

So you are an artist and you want to sell your art? Great!
But you are a newbie in this field and you don’t know how to! Not so great…
The good news is, we are here to help you out!

With our brand new e-commerce website www.tumbhimall.com which focuses on selling unique art to art lovers, we have compiled a list of valuable tips for you to get useful insights about this phenomenon

1. Understand your Art

First touch point is to know what you are selling here. If it is a painting, ask yourself below questions:

  • What kind of painting is it ? Nature landscape or portrait or Still life or Illustration or Sketch or Folk Art etc.; have you used any specific technique or is it your own style?
  • What is the medium it is in? Have you used a canvas or wood or paper
  • What is the size in scale of your art? Is it a small A4 size or a big bulky frame?
  • What according would be the best price of your artwork?

2. Who is your Target Audience?

After understanding your art, it’s time to understand the people you want to sell it to. Not anyone will buy anything. There are going to be specific segments of buyers who will be interested in your art. For e.g. a homemaker might be interested in a folk art or religious art for home décor, whereas a youngster might indulge in quirky pop-art poster. Understanding your audience will also be influenced by the size of your art – a big bulky painting will attract buyers with bigger homes and deeper pockets, similarly unframed pictures can be easily picked by middle class art lovers.

3. Face value is market value – Positioning your Art

#Photograph- Stick to “Jo dikhta hai , wo bikta hai” mantra! Understand the importance of creating a positive first impression and convert it into sales. Since you are an online seller, photographing your art/product is going to be the most important aspect. It’s advisable to hire a professional product photographer to do so. If that is not possible ask a friend with a decent camera to help you with it. Focus on the lighting so that every color, every stroke of your art is clearly visible. Remember, a tacky photo will shut all the opportunities of your art getting sold.

#Price- what according would be the best price of your artwork?

#Title – what is the name you have given to your artwork? Have you titled it too randomly that your prospective buyers will not be able to find or understand it on the website? We suggest you to keep it standard- generic but attractive. This will make it easier for people looking for a specific kind of artwork. For e.g. If it’s a painting of Buddha you can use a title like “Peaceful Buddha” which is both generic and attractive.

4. Why should people buy your art?

This point is going to test your writing skills just like photography section. But it is very crucial since this is the only scope of connecting with your buyers, making them understand your work so that they end up buying it! You simply need to write the story behind the Art and give the buyer more reasons to bring it home. A long essay is not required; a simple explanation in 2-3 lines about the inspiration or meaning of the art should work just fine.

 

 

5. Where can they buy it?

Since you are selling your art on the website, your customers have to come to the website. Your job here is to bring them to the website where your art is. Word of mouth till date is the best way of marketing, hence spread the word in your network! Making the marketplace popular will only benefit you in the longer since the probability of getting more and more visiting buyers will increase the chances of getting your own art sold.

 

 

If these insights were helpful you can register yourself as a seller on our exclusive website for Artists to sell their Art www.tumbhimall.com and start your commercial artistic journey today