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Five Essential points to consider before you start selling your Art

So you are an artist and you want to sell your art? Great!
But you are a newbie in this field and you don’t know how to! Not So Great.
We are here to help you out. Awesome!! 

With our brand new e-commerce website www.tumbhimall.com which focusses on selling unique Art to artlovers, we have compiled a list of valuable tips for you to get useful insights about this phenomenon

1. Understand your Art

First touch point is to know what you are selling here. If it is a painting, ask yourself below questions:

  • What kind of painting it is – Nature landscape or portrait or Still life or Illustration or Sketch or Folk Art etc. have you used any specific technique or is it your own style?
  • What is the medium it is in- Have you used a canvas or wood or paper
  • Size – what is the size in scales of your art – is it a small A4 size or a big bulky frame?
  • Price – what according would be the best price of your artwork?

2. Who are your Target Audience

 

After understanding your art, it’s time to understand the people you want to sell it to. Not anyone will buy anything. There are going to be specific segments of buyers who will be interested in your art. For e.g.  a homemaker might be interested in a folk art or religious art for home décor, whereas a youngster might indulge in quirky pop-art poster. Understanding your Audience will also be influenced by the size of your art – a big bulky painting will attract buyers with bigger homes and deeper pockets, similarly unframed pictures can be easily picked by middle class artlovers.

3. Face value is market value – Positioning your Art

#Photograph- Stick to “Jo dikhta hai , wo bikta hai” mantra! Understand the importance of creating a positive first impression and convert it into sales. Since you are an online seller, photographing your art/product is going to be the most important aspect. It’s advisable to hire a professional product photographer to do so. If that is not possible ask a friend with a decent camera to help you with it. Focus on the lighting so that every color, every stroke of your art is clearly visible. Remember, a tacky photo will shut all the opportunities of your art getting sold.

#Price- what according would be the best price of your artwork?

#Title – what is the name you have given to your artwork? Have you titled it too randomly that your prospective buyers will not be able to find or understand it on the website? We suggest you to keep it standard- generic but attractive. This will make it easier for people looking for a specific kind of artwork. For e.g. If it’s a painting of Buddha you can use a title like “Peaceful Buddha” which is both generic and attractive.

4. Why should people buy your art

This point is going to test your writing skills just like photography section. But it is very crucial since this is the only scope of connecting with your buyers, making them understand your work so that they end up buying it! You simply need to write the story behind the Art and give the buyer more reasons to bring it home. A long essay is not required; a simple explanation in 2-3 lines about the inspiration or meaning of the art should work just fine.

5. Where can they buy it

Since you are selling your art on the website, your customers have to come to the website. Your job here is to bring them to the website where your art is. Word of mouth till date is the best way of marketing, hence spread the word in your network! Making the marketplace popular will only benefit you in the longer since the probability of getting more and more visiting buyers will increase the chances of getting your own art sold.

If these insights were helpful you can register yourself as a seller on our exclusive website for Artists to sell their Art www.tumbhimall.com and start your commercial artistic journey today!

Capturing Colors in Photography – #MustRead Article

Tumbhi recently launched a photography contest with the theme “Color in Focus“. Apart from the amazing entries which we are receiving for the contest, we also received some questions where the photographers asked us to share with them some tips which can help them capture the best possible pictures. So we thought of putting on our research hat and have curated some really awesome articles to help you beautifully capture colors in your camera.

Enjoy the read!
#1: 10 Tips for Shooting Autumn Foliage

This useful article on Nikon USA website describes how location, light, exposure, support, elevation, water, lenses, fog and mist and Subtleties matter in taking the most gorgeous photographs.

http://www.nikonusa.com/en/Learn-And-Explore/Article/h7dfres5/10-tips-for-shooting-autumn-foliage.html

#2: 5 Tips for capturing color

This article shares some basic color tips for capturing the essence of a place, even those with softer and more mundane hues. With very apt examples of pictures from Bermuda – Pink Sand Beaches, Limestone Caves, pastel buildings and sunset, the author shares some very useful tips.

http://www.fodors.com/news/story_3654.html

#3: Photography tips: capturing colour on camera

In this article, the writer Steve Davey, sums up the key rules of capturing color with your camera. Steve shares some handy, practical tips as well as describes the 3 key rules of shooting better snapshots.

http://www.wanderlust.co.uk/magazine/articles/advice/photography-tips-capturing-colour-and-contrast?page=all

#4: Get Vibrant Color in Camera

How many times have you tried capturing the beautiful sunrise or sunsets in your camera and have been disappointed by your results? This is a common problem, but one that is easy enough to put right. In this article, the writer shares three ways to make sure your pictures pack a colorful punch the next time you attempt to shoot the sun – morning, noon or dusk!

http://www.digitalcameraworld.com/2012/05/07/get-vibrant-colour-in-camera/

#5: Tips for Capturing a Vibrant Holi Powder Session

Bright, vibrant, beautifully colored photography sessions are beautiful to see. In this article, the photographer writer shares her tips for a successful Holi powder portrait session.

http://www.iheartfaces.com/2013/04/holi-powder-photography-session-tips/

Journey of a Cinema Ticket

A Cinema ticket has meant a lot to a lot of people – be it the passion for cinema, a casual entertainment evening, fun of bunking the college/school or a serious love date- a movie ticket has made a lot of things happen in the lives of mango people! It’s not just a reservation of a seat in the movie flick but it entails corner seats, popcorns spilled, laughter and tears, and whistles and comments!

A cinema ticket has also travelled a long way to earn whatever it is worth of today!

 

Seventies was the era of most romantic and action flicks in Bollywood with the kinds of Bobby and Deewar. From a nostalgic lane we collect the figure- in 1976 a cinema ticket for a balcony seat in a theatre used to cost Rs 3.50! This further only amplified to Rs 5, 7 and so on! Early 90’s witnessed a pricing of Rs. 25 to 35 and in 1998, this price was Rs 50 in the city like Mumbai!

Then with the advent of multiplexes in 90’s the cinema watching scenario changed drastically and so did the worth of the cinema ticket. Starting minimum from 100 bucks, the tickets were priced anything between Rs 50 (morning shows) to Rs 150. Today the prices are anywhere between Rs. 180 to 900 of noon and evening shows in general.

Maximum average prices at the metro cities of India range today like Rs 600 in Mumbai, Rs 900 in NCR (National Capital Region), Rs 120 in Chennai and Rs. 350 in Kolkata. Whereas; smaller cities range as Rs 180 in Lucknow, Rs 300 in Chandigarh, Pune; Rs. 160 in Goa and so on. In fact, the most famous movie theater of India –Raj Mandir theatre of Jaipur keeps its ticket pricing between Rs 70 to Rs 250 in today’s date!

But the pricing isn’t all about a cinema ticket! It has much more dimensions and emotions entangled in the loop. There were queues once, when people used to spend hours standing and waiting to buy the ticket at the ticket counter- now we just log in to the movie booking site on computers or even phones and the tickets are booked!! The balconies and stalls have been bartered for chairs and plush recliners, fans are totally swapped off for air conditioners and the peanuts have happily given way to butter popcorns! Even the company for cinema watching has gradually drifted from ‘with family’ to now ‘with friends or spouses’ because of the swift transformation in the content of the films.

The transformation from then to now has been a great deal for a Cinema ticket. We all have our own instances of hearing from our friends, parents and grandparents how they once used to run away from their schools and watch a movie from their pocket money or how the entire town used to go crazy on release of the latest Amitabh Bachchan flick!

The craze and passion of cinema watching has stood much above the art of cinema making. If tried, the cinema actors , directors, writers, musicians can be counted but the huge population watching them, admiring them , drawing inspirations and changing their own lives because of them are innumerable.

Let’s hope that the mighty cinema ticket continues to give us more and more memories to add to our lives of love and passion and we continue to be as crazy as possible for Indian cinema as we were 100 years back!

Happy 100 Years of A Cinema Ticket!!

How to prove Wikileaks wrong?

The figures quoted in Wikileaks’ cable are only an eye opener. No star is today guarantee of box office success, yet they refuse to do away with their astronomical prices. The corporate houses that entered in the film production some years back were looked upon as to mend the ways for film making in Mumbai and take it out from the grip of money launders.

Cinematorium
By Pankaj Shukla

wikileaks

Two things were noticeable this week in Hindi Cinema.
First The Hindu published a cable released by Wikileaks sent to American officers in India to their home country about the way Hindi Cinema works and how the fakism of this industry has reached to a level where the bubble can burst any time. The cable talks about the over rated prices demanded by some of the top film actors and the over budgeted films being made in Mumbai. The cable speaks about quotes of many authoritative film makers who are of the opinion that if the budgets of Hindi films are not cut down drastically, the industry will see its doom’s day very soon.

Second is the film being released this week I Am. The film is a compilation of four short stories and directed by gay activist Onir. The noticeable things about this film is not only the good craft that its actors and crew have put into it to make it a commendable film but also the way the funds have been generated for it. The film is helped by contributors from 45 different cities across globe and even a city like Kanpur represents its co producers. Though, the film’s main producers Sanjay Suri and Onir yet to clear all their bills for the equipments and services used for making this film, the very fact that it has been liked by most of the people gathered to watch it in a special show organized at Yashraj films studio, which is again situated in the campus of one of the biggest studio of India and known for making big budget films. I saw associate producer and actor of the film Juhi Chawla roaming around in lawn of the studio and trying to recognize some special plants grown in the vicinity. And, again overheard her talks with a journalist and telling her how novice she is in money matters.

First thing first, most of the industries around the world which were hit by the recession three years ago are now somehow trying to regains their spirit and production both. But, a look at all these three years in Hindi Cinema, and prices of stars have only been increasing. The figures quoted in Wikileaks’ cable are only an eye opener. No star is today guarantee of box office success, yet they refuse to do away with their astronomical prices. The corporate houses that entered in the film production some years back were looked upon as to mend the ways for film making in Mumbai and take it out from the grip of money launders. But to keep their share prices high, they went on announcing one project after another with huge budgets and prices for the actors that were unheard of. They raised the money for these films from the market and again sold these low on content and high on glamour films to the same share holders in the market. Then every film just after the three days’ of its release was declared a hit and huge collections were quoted in the newspapers and hoardings. Thanks to Income Tax department’s raid on the offices of Arbaaz Khan, the producer of Dabangg that this practice has now slowed down if not stopped. Income Tax sleuths could not find any detail of the money that Arbaaz has publicized against his film’s collections.

Hindi Cinema is getting butchered by its own men. Everyone here talks about content being the king but the very few bother to search for the good content in fact. Every director is asked to get stars, and every start asks for a big banner. It becomes like a chicken and egg situation for a good but new director to start a film which might be a good story but when he finds himself in a situation like this, he sits back at home and works on mediocre things to earn his family’s bread and butter. Wikileaks’ cable is just an indication to what is going on in Hindi film industry. The point was proven last year with the decision of T Series of not to release Puja Bhatt directed Kajrare, a film which has a super star in fading Himesh Reshamiya, properly. To sell film’s satellite rights they had to complete formality of film’s theatrical release and that they did it by releasing the film in just three theatres, two in Mumbai and one in Pune. Same doom looms upon another film of Himesh, A Love Isshtory directed by Sarfarosh fame John Mathew Mathan. Both these films are high budgeted films but could not find any takers to distribute and exhibit them. T series people were clever enough to not waste money on publicity of these films and did away silently.

On the other hands films like I Am, Chalo Dilli at present and Tere Bin Laden, Bheja Fry and others in recent past not only generated good curiosity among viewers but also did good business for their producers. As a trade analyst puts it, it is safer to make a Rs. 5 Crore budget films and earn the money back than to make a Rs. 50 Crore budget film and lose everything. Films like I Am and Chalo Dilli are a welcome change in Hindi Cinema and their success can only make Hindi Cinema survive and prove the Wikileaks prediction wrong. Amen!

Equal chance to everyone

The mission of Tumbhi is to create an environment where every artiste has the opportunity to pursue his/her skill, either as hobby or as a profession.

In a nutshell, tumbhi will discover talent from around the globe, nurture and polish their skill and then help them in building a career. Fro those who want to express themselves merely for hobby, tumbhi will showcase their creations and help them be recognized.

Tumbhi.com is what you have been waiting for!

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Anurag Kashyap and team to make SIX short films for “Tumbhi”

Well known filmmaker Anurag Kashyap, in association with Tumbhi (www.tumbhi.com) – a premium portal for artists in the fields of acting, music, modeling, writing and fine arts, will make six short films which will be screened in India as well abroad, particularly at all the leading short film festival across the globe.

httpv://www.youtube.com/watch?v=V0QughKtSAU

IT entrepreneur and producer of critically acclaimed movie “Banaras – A mystic Love Story”, L C Singh, with the blessings of Punkaj Parashar, Javed Siddiqui, Sameer, Om Katare, Nirav Shah, Uday Singh, Neeraj Roy and other esteemed personalities, is launching Tumbhi, an online portal that promises to transform the lives of artists, art lovers and art seekers around the world. It gives undiscovered artists around the world a global platform to express their true artistic talents and to further spur their latent creativity.

Tumbhi aims to be the undisputed leader of newly created content on the new emerging medium of internet.

Singh and Kashyap & associates will continue to exploit the talent from Tumbhi for making films in the future as well.

Tumbhi has forged an alliance with Carving Dreams – a leading talent management company, to manage future events and artists of Tumbhi.

Tumbhi’s eminent reviewers Mr. Anurag Kashyap and Mr. Sameer talking about tumbhi

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