Selling Your Art: Galleries versus Online Channels

With the growing advent of online channels for artists to expose and sell their art, many are still stuck to the traditional medium of going through galleries only. It’s the internet age and when artists can create supremely innovative artworks based on technology, why not expose/sell them through technology itself!

Here a few pointers to consider Online channels of selling your art over Galleries only:

1. Create your own Brand and Fanbase  #sellthestory

It’s not just about the Art that you created in your studio. There is a story behind it. There are more and more people that are interested in behind-the-scene saga and want to connect with the artists than just picking up an artwork based on its visual appeal. A gallery will not be interested in telling your story – you need to do that yourself.

While a typical gallery might have several thousand online followers or maybe somewhat more, it’s not at all unusual for an artist to have tens or even hundreds of thousands of fans. Working on creating your own brand and promoting so, is a long term affair.

2. Communicate & advertise yourself #socialmediapower

Earlier only galleries could reach out to a lot of potential buyers with their contacts and manpower. Now we have social media. Artists can now communicate directly with the public and advocate on their own behalves in ways that only galleries could do for them pre-Internet. The best news is that the best art is still what attracts the most attention, regardless of where it’s being made or shown or who’s doing the showing.

3.Galleries are not the only place to sell your Art #ecommercepower

The two primary functions of galleries– providing artists with exposure for their art and providing collectors and buyers with access to that art– are no longer necessary or even relevant to doing business as an artist. People in the know search and shop online all the time including collectors, curators, investors, speculators, gallery owners and anyone else who has an interest in art… including museum personnel. Everyone’s on the hunt for the next great art stars and they know they can cover far more territory far faster on their computers or phones than they can by physically shopping the galleries or visiting artists at their studios.

 

 

4. Get dirty yourself #DIY

Earlier artists only created art in their studios and had galleries to do the dirty work – handling sellers, marketing and communtaction for them. The new motto is to do it yourself. Internet age demands an artist not to just be an artists but an entrepreneur as well. If you think your art deserves to be shown in public and owned by buyers or collectors or anyone else, you have to make a case for yourself.

5.  More exposure

For artists, the chances of being discovered online are better than ever. All kinds of art websites, blogs, publications and other online venues are continually beating the bushes for fresh new quality art and artists to introduce to their readers and feature in articles, interviews, videos and more. As a result, more and more artists are being recognized for their skills, talents, personalities and art without traditional galleries playing any role whatsoever in that recognition.

Fact: The majority of gallery owners will tell you that most new viewers find their websites not by searching their galleries by name, but rather by searching for artists they happen to represent.

Looking to sell your art online? Register today as a seller on www.artoreal.com

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