100 years of Indian Cinema…what has changed?

The first thing that caught my eyes when I opened the papers today was “John Abraham gets Rs. 15 crores for a sequel of Welcome”. Now that’s what I call awesome. Aakhir yeh hai Bollywood meri jaan.

While some call it a vicious circle, and some are enthralled by its glamour we cannot deny the fact that the industry today has come a long way. From silent to black and white to colour and now 3D Bollywood has evolved and is still evolving by leaps and bounds. There was an era when films were considered a taboo but thanks to Mr. Phakle that the industry today has reached to every nook and corner of India. Well not only India, Bollywood has become an international brand having global presence in Asia, Africa, Europe, America and Australia.

Bollywood alone produces more than 1000 films per year and has more than fourteen million viewers who visit theatres daily to watch movies all over the world. The Industry today provides employment to lakhs of people in the world. Moreover, Ficci-KPMG report has stated that the revenues from Media and Entertainment (M&E) would reach INR 1.3 Trillion by the year 2015.

Moving back to the history, what started with Raja Harishchandra, a silent movie being released on 3 May, 1913, Indian film Industry now completes 100 years. The industry has always been known for trendifying the consumers, although it has always been in the lime light of controversies. Gossips, link ups, fashion, glitterati, luxury still continues. So the question arises…What has actually changed?

The consumer demand – This reminds me of economics. Demand is inversely proportional to supply. But for Bollywood this doesn’t hold true. Irrespective of the supply the demand is always increasing. Consumers want a complete package of entertainment and the demand is so versatile among the masses that various genre of films have evolved now.

The approach of how films are directed and produced today is completely changed. When once movies were dominated by actors, today the mileage is equally been given to women centric stories. The eighties also saw the advent of women filmmakers as well. The star cast of a movie no more decides its success, the story and the promotion is what sells it.

Technology esp. 3 dimensional movies are evolving. Bollywood is gradually embracing technology as well as collaborating with international music, actors or movie production companies. This increases the pressure to create better content for all types of audiences.

Exploring small screens – The recent trend followed post Amitab Bachchan hosting the KBC is that the big screen is now also capturing the small screens. With actors hosting many reality shows on TV, producers like Sanjay Leela Bhansali and many renowned singers like Kailas Kher are also exploring the small screens in their respective fields.

Books are inspiration for story lines – Inspired by the success of novels, film makers are making movies adapted from bestselling novels.

These are just a few things I feel have drastically changed in the industry today. Indeed, this industry being vast is full of many creative minds and more are adding day by day. We will see it evolve continuously but the consumers will always drive this change.

Category: Cinema
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